Role: Social Media Coordinator
Social Media, Influencer and Event Marketing
At BIBIBOP Asian Grill, I combined social media strategy, influencer partnerships, event marketing, and in-house photography to grow brand awareness, engage local communities, and build excitement around the Columbus-founded brand's expansion.
THE IMPACT
Turning Store Openings into Community Experiences
I supported eight BIBIBOP Asian Grill store openings through influencer outreach, media nights, and localized marketing efforts.
By bringing together 50+ content creators for launch events, I helped introduce new locations to their communities, generate social media content, and build excitement around each opening.
From event coordination to creator relationships and on-site content capture, I helped transform store launches into opportunities for authentic brand exposure.
SOCIAL MEDIA AND CONTENT CREATION
I grew BIBIBOP's social media presence across TikTok, Instagram, Facebook, LinkedIn, and X (formerly Twitter) through original, engaging content tailored to each platform.
Transformed the brand from heavy-graphics to fresh photos and friendly faces.
My approach blended creativity, community, and strategy to strengthen brand awareness and drive organic social media growth.
IN-HOUSE PHOTOGRAPHY
Led creative photography campaigns and lowered overhead costs by providing an in-house photography solution.
Developed consistent branding with visual assets.
HAVING SOME FUN ALONG THE WAY!
